Alto Hearing – Privacy Policy
Version 2.1 – October 2025
Your privacy matters to us. This policy explains how Alto Hearing Ltd, Alto Hearing Kenilworth Ltd, and Alto Audiology Ltd (“we”, “us”, “our”) collect, use, and protect your personal information.
1. Who We Are
Data Controllers:
Alto Hearing Ltd (14111179), 1 Shambles Court, Lutterworth, LE17 4DW
Alto Hearing Kenilworth Ltd (15252607), 16 High Street, Kenilworth, CV8 1LZ
Alto Audiology Ltd (16501014), 26 Castle Street, Clitheroe, BB7 2BX
We are registered in the United Kingdom and comply with the UK General Data Protection Regulation (UK GDPR)and the Data Protection Act 2018.
2. Personal Information We Collect
We may collect and process:
Identity and contact details (name, email, phone, address)
Booking and appointment information
Health-related information shared during consultations
Device, usage, and cookie data (see Cookie Policy)
Communication preferences and correspondence history
3. How We Collect It
We collect data when you:
Use our website or book appointments online
Contact us via phone, email, or social media
Visit a clinic and provide information to our audiologists or staff
Consent to receive communications from us
4. Lawful Bases for Processing
We process your personal data only when permitted under UK GDPR, including:
Consent – when you have given clear permission (e.g. marketing communications).
Contract – when processing is necessary to deliver a service you have requested.
Legal obligation – where we must comply with UK healthcare or tax regulations.
Legitimate interests – for business operations such as analytics, quality control, and service improvement, provided these do not override your rights.
5. How We Use Your Information
We use your information to:
Arrange and manage appointments and hearing-care services
Communicate with you about bookings or enquiries
Improve our website, clinics, and services
Maintain accurate internal records
Comply with legal and clinical obligations
Send marketing updates (only if you have opted in)
We never sell or rent your personal data to third parties.
6. Marketing and Communications
You will only receive marketing emails or SMS messages if you have actively opted in, or if you are an existing client and we have a legitimate interest in telling you about similar services. You can opt out at any time by following the unsubscribe link or emailing hello@altohear.co.uk.
7. Cookies and Analytics
We use cookies and similar technologies for functionality, analytics (e.g. Google Analytics), and limited advertising (e.g. Meta Pixel).
You can manage your preferences or withdraw consent at any time through our cookie banner or your browser settings.
See our full Cookie Policy for details.
8. Retention of Personal Information
We keep clinical and booking records for seven years after your last appointment, in line with professional healthcare standards. Other personal data is retained only as long as necessary for the purpose collected.
9. Data Security
We apply appropriate technical and organisational measures to protect your information against loss, misuse, or unauthorised access. However, no online system can be guaranteed 100% secure.
10. Sharing Your Information
We may share data only with:
Trusted service providers (e.g. booking software, email and hosting providers) under strict confidentiality agreements;
Professional advisers and auditors;
Regulators, insurers, or legal authorities where required by law.
We do not transfer data outside the UK unless equivalent safeguards are in place.
11. Your Rights
You have the right to:
Access the personal data we hold about you
Request correction or deletion of inaccurate data
Withdraw consent for marketing
Object to certain processing
Request data portability
To exercise these rights, contact hello@altohear.co.uk.
You may also lodge a complaint with the Information Commissioner’s Office (ICO):
www.ico.org.uk | Tel 0303 123 1113
12. Changes to This Policy
We may update this policy from time to time. The latest version will always appear on this page.